Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Why Use Inbound Marketing
At first glance, it might seem like inbound marketing is a lot of extra work for a company to take on, so many businesses wonder whether it’s actually worth their time. But in the long run, inbound marketing is a better way for a company to target potential customers.
First, inbound marketing, including blogs and social media accounts, is cheaper than traditional print and media advertising, as most of the content can easily come in-house. Viewers are also more likely to pay attention to inbound marketing, as people are paying less and less attention to outbound methods like direct mail, television ads, and phone calls.
Second, inbound marketing helps you create a lead generating website by targeting people who are already interested in your product. Inbound works to put your ads only in front of specified audience, so instead of casting a big net, you are casting a small one but into a pool of people that are more likely to be interested in you and the product or service you are providing.
Third, inbound marketing is an adaptive type of marketing that can be made to fit with current customer needs and can be used to change the entire buying experience. Inbound is inherently more flexible than traditional marketing and therefore it is easier for a company to adjust based on past performance and metrics to cater to modern consumers.
Curious about creating some of your own inbound marketing? Check out this blog post about the top 8 resources for creating videos to promote content on social media. Also learn about how to make your website easily accessible for websites and search engines here.
Inbound Marketing Services at DC Dev Shop
To attract potential customers, you need to have a responsive website that looks great and speaks to your target audience. DCDS specializes in lead generating websites and is foremost a website development and design agency. We primarily use WordPress to create modern and interactive websites that are responsive to all devices.
Your website and brand might be great, but it won’t do you much good unless you can provide content that is search engine friendly. Content for your website about your company and what you do is crucial for attracting customers, as is interesting and relevant content for your social media pages. DC Dev Shop offers services in content creation for both platforms, helping you to provide the information that your customers want and need.
brand and social media management
Brand awareness is the first step of the buyer’s journey. It is important that your potential customers get the right impression of your brand using social media marketing. DCDS can help your team with brand management and forming your digital reputation. Our digital marketing services include logo design, branding, image assets, and more. We also provide social media management services, increasing your visibility across multiple social media platforms.
Website optimization is the process of changing aspects of your website so that it appears higher in search engine results and improves your website’s ability to drive business goals. While building or redesigning your website, DC Dev Shop will stick to industry best practices in both development and design to make sure your website is perfectly optimized for search engine results.
Sales enablement uses aspects such as technology, processes, and content to empower sales teams to sell more efficiently and effectively. In a nutshell, it provides businesses with the information and tools they need to successfully guide a customer through the buying process. DC Dev Shop will provide you with lead generation and contact information to help you with your business’s sales enablement.
Email marketing is not dead. In fact, email marketing is one of the most effective ways to reach out and engage with your audience. You need to make sure you send emails that are informative and visually appealing for both desktop and smartphone viewers. DC Dev Shop can help your business’s email marketing, from email newsletter creation to overall email marketing strategy.
How to pick an inbound marketing agency?
Sometimes you might need help with your inbound marketing strategy, and that’s why it’s important to pick the right inbound marketing agency for you and your company. Here are some things to consider when choosing an inbound marketing agency.
When picking an inbound marketing agency, the first thing you need to consider is their track record. Industry experience is nice, but it is more important to focus on the proven results the agency has provided to other companies. Can they give you concrete evidence that their inbound marketing has benefited other clients? Also to note is whether the agency uses inbound marketing themselves. If they don’t have a good inbound strategy for their own business, it’s unlikely that they will be able to do much for your business.
Accountability and Transparency
It’s important to find out early in your relationship about how accountable and transparent an inbound marketing agency is with their clients about their project management process. What exact actions are they going to take, how are they going to do it, and how are they measuring the results? Also ensuring that there is transparent reporting is very important so that you know exactly what is going on and so you can change your marketing direction if need be.
You don’t need to have a set pricing plan when you first start working with an inbound marketing agency. In fact, it would be weird for an agency to give you an exact number before knowing precising what they will need to do for your company’s marketing. But it is important that they agency is completely upfront with you about how much their services cost. You don’t want to be caught blindsided when something is three times more expensive than you budgeted for.
This may be one of the last things you consider but it is still very important, and that is whether your personalities align. When two businesses work together, it is important that they share some of the same core values and goals in order to make the agreement work. When looking for an inbound marketing agency to help you with your inbound, make sure to ask about their primary beliefs and values to help gauge whether or not you’d be a good fit for one another.
Our digital team would love to help out your organization with inbound marketing campaigns. Contact us for a free consultation today. Interested in doing it yourself? Check out our blog post on the most recent digital marketing certifications new graduates should have to jumpstart your digital marketing knowledge.
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We are the leading WordPress focused development shop in the D.C. area, working with brands to attract and retain clients by leveraging web technologies and inbound marketing methodologies.
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