Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
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Why Use Inbound Marketing
At first glance, it might seem like inbound marketing is a lot of extra work for a company to take on, so many businesses wonder whether it’s actually worth their time. But in the long run, inbound marketing is a better way for a company to target potential customers.
First, inbound marketing, including blogs and social media accounts, is cheaper than traditional print and media advertising, as most of the content can easily come in-house. Viewers are also more likely to pay attention to inbound marketing, as people are paying less and less attention to outbound methods like direct mail, television ads, and phone calls.
Second, inbound marketing helps you create a lead generating website by targeting people who are already interested in your product. Inbound works to put your ads only in front of specified audience, so instead of casting a big net, you are casting a small one but into a pool of people that are more likely to be interested in you and the product or service you are providing.
Third, inbound marketing is an adaptive type of marketing that can be made to fit with current customer needs and can be used to change the entire buying experience. Inbound is inherently more flexible than traditional marketing and therefore it is easier for a company to adjust based on past performance and metrics to cater to modern consumers.
Curious about creating some of your own inbound marketing? Check out this blog post about the top 8 resources for creating videos to promote content on social media. Also learn about how to make your website easily accessible for websites and search engines here.
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