The first step in the inbound marketing methodology is to attract customers. This includes targeting specific groups of people that are likely to turn into leads, specifically through a content-first approach. The content first approach allows you to draw people in with the free content you are providing. Once they find what they are looking for, they will stick around for more. Attracting these leads means giving the right content at the right place at the right time. Honing in on your target audience can be done through search engine optimization and social media marketing. The goal here is to get people’s attention, not throw your products or services in their face.
- Content Strategy
- Social Media
The process of converting those you attract is the next step of inbound marketing. Conversion is implemented through obtaining contact information via a landing page. However, it is an equal exchange. For them to give you their valuable information, you must in turn provide them with the content that they are looking for. When you gain the lead’s contact information, continue to market to them by providing relevant and interesting content.
What is inbound Marketing?
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Once you have made conversions, it’s time to close and secure your clients by turning leads into customers. This is a stage that requires specific marketing tools like marketing automation, lead nurturing, and social media monitoring. It is your goal in this stage to ensure that the lead’s needs are being met.
- Pipeline Management
- Lead Nurturing
- Predictive Lead Scoring
Finally, the delight stage will keep customers coming back to you. You must continue to provide outstanding content to customers who have made it to this phase. Customers must stay engaged and maintain connection to continue their satisfaction with your business. By being able to solve a customer’s issues, you will keep them around and encourage them to promote your business. Due to the expectations you have set for your clients, it is important that they feel they are being treated well and meeting their needs.
- Customer Hub
- Smart Content
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