Content management and lead generation are two of the most important considerations for anyone doing business online. Hubspot and WordPress are two of the most popular platforms available to users today, and while they both have their advantages, one may be a better option than the other if you consider different needs such as marketing goals, content optimization, and management.
As Blogging Platforms
WordPress is easily the better choice for anyone looking for a free, stable and reliable blogging platform. WordPress has been around for a long time which is due in part to the easy access they gave users to a free content creation platform that gave the ability to drag and drop images to posts, change fonts and themes with one click. WordPress also offers plug-ins with features that can improve various marketing strategies but most of these are not free.
Hubspot was not created to be a blogging platform but rather as a marketing platform. For marketing purposes, Hubspot offers an impressive depth of data that users do not get with WordPress.
Hubspot offers more flexibility when it comes to tweaking global features such as changing header sizes and the like. You may need to work harder to bring similar changes to a WordPress site without affecting the rest of your pages.
Hubspot also has a more advanced algorithm for delivering customized content based on buyer profiles and users can take advantage of these features out of the box, even users with little ‘techie’ experience. Tweaks like these often require third-party plugins in WordPress.
Marketing and Automation
Hubspot takes the lead when it comes to marketing and automation by providing tools and the ability to link with the CRM to access important user information. The platform captures lead information, such as visitor names, how they arrived at the site, what they are doing there, and the like, data that is invaluable to any sales team.
WordPress can be tweaked to have this functionality but only after integration and this may be too intimidating for casual users.
Hubspot users enjoy comprehensive security features because the platform is managed by a dedicated security team, which translates to a higher level of security for user data. Security assistance is also available to users anytime, which adds to the assurance that user data is not susceptible to any threats. WordPress typically relies on third-party plugins that may make accounts vulnerable to security breaches and other threats.
Hubspot’s basic services can set you back around $500 a month for the social media suite, analytics, content creation platform, marketing, and COS. The cost of onboarding is around $600. Opening a WordPress account is free, as well as Google Analytics and CRM. Users who prefer managed hosting and third-party applications for email marketing, social media, and the like can expect to spend $300-450 as added costs.
At the end of the day, choosing which platform is best depends on your specific and unique goals. If you are facing budget constraints and you think that your goals can be achieved without paying for the advanced tools that Hubspot provides, WordPress can be the perfect choice for you. However, if your goals require accurate data flow, you want reliable support on call and you want more control over your content creation and marketing strategies, Hubspot offers the resources that allow you to do so.