When you’re making your own website, or diving into a career as a digital marketer, you’ll find plenty of online articles to help you get started. But one type of resource that’s often overlooked is podcasts.
Marketers and designers need to stay up to date on all the important news and updates taking place in the digital marketing space. Marketing efforts are always changing how we do business. With search engines and digital platforms constantly adopting new methods, traditional marketing has been replaced with digital strategists and online marketers.
You should get your team to listen to marketing automation podcasts and encourage general healthy digital marketing activities at your inbound agency. Some of our favorite podcasts are listed below, but let’s first take a look at what makes a great online marketing podcast.
What Makes a Good Marketing Podcast?
With so much content flooding the internet these days, picking the right podcasts to spend your time listening to is an important decision. While we’ve gone through and provided some great digital marketing podcasts to listen to, you should consider what kind of creative audio podcast you want to listen to.
Some creative agencies release their own monthly podcast focused on office collaboration between departments and discussing the daily workflows on internal handoffs between teams. With so many products and services being provided, there is also a wealth of podcasts specifically for designers, strategists, and developers. We found the podcasts from web design companies to be featured a holistic approach to web design projects.
You can explore podcasts specific to website design or inbound marketing. There are audible versions of books and web resources like digital marketing plan guidebooks too. And if you specialize in UX (User Experience) design, be sure to look into podcasts specific for designing for mobile marketing.
More than 60% of all website traffic comes from a mobile device, so it’s in your best interests to subscribe to podcasts that take a look at mobile marketing trends as well.
In short, look for a podcast that suits you and covers topics relevant to you and your team’s position, but don’t be afraid to branch out and subscribe to a variety of shows. There’s a lot to learn, and it doesn’t always come in the form you might expect.
Top 15 Podcasts for Inbound Creatives
These audio-based shows usually run on a monthly or weekly basis, and are a great way to stay up to date on the latest digital marketing trends, plus hear insights from some of the most successful people in the business. If you like what you hear, be sure to share with your digital agency and have something to chat about at the water cooler.
We’ve collected some of the most helpful marketing podcasts, all available for free online. Subscribe to a few of your favorites and see what you can learn from the most knowledgeable and experienced experts in digital marketing.
Content marketers should definitely pay attention to this one. Each week, these experts cover trends, news, and tips related to digital marketing and online freelancing. And it’s not just about content marketing; there’s also email marketing, social media marketing, and topics like copywriting and conversion optimization.
Episodes are weekly and last around 30-40 minutes, but every second is packed with valuable information.
Co-founder of LinkedIn teams up with some of the giants of the digital industry — including the creators of Facebook, Netflix, and AirBnB. If you want to hear from the best of the best and the companies that exploded from nothing to insane popularity, Masters of Scale is worth a listen.
Episodes generally range in length but usually range from 40 minutes to an hour — yet they manage to cover all the exciting content you’re looking for in that time. At only 50+ episodes there isn’t much backlog, but this is made up for by the quality of each episode.
Masters of Scale also features 50/50 gender balance of its guests, so if you want to hear from women entrepreneurs and creatives, there’s plenty of content here.
This bite-sized podcast clocks in at around 10 minutes per episode, and it has a little bit of everything. Digital marketing, especially content marketing, plus a little SEO and social media advice rounds itself out.
With over 1000 episodes, Marketing School updates daily. It’s a great idea to check in here when you have a few minutes. The episodes may be tiny, but they each offer actionable advice.
Straightforward, practical, and most importantly actionable, The Authority Hacker podcast is all about building a strong website. Once a week, two experts in the business discuss how to strengthen your marketing game and turn your domain into a strong, content-driven authority site.
Not sure what that is? They’ve written up a resource on authority sites, but in short, it means creating a website that’s a leader in content creation and is supplemented by multiple traffic and revenue streams. Authority sites are strong content creators that are protected against disaster by their diverse sources of traffic.
Behind every online success is a story, and How I Built This aims to tell it. In each 30-minute to hour-long episode, the host meets up with entrepreneurs and creators from across the web and gets the scoop on what exactly they did to achieve their dreams. And of course, marketing is often an integral part of their success.
The podcast usually premieres twice a week on Monday and Thursday, and with nearly 200 episodes to date, there’s plenty to look back on and learn.
On Ask Pat 2.0, upstarts and growing professionals like you get to ask any question they need answered about expanding their online business. Every week, one question gets featured and answered in depth. Episodes clock in at only around 20 minutes, so this is a great one if you’re short on time.
With over 1000 questions already answered, there’s plenty of episodes to listen to. If you have a lot of questions about digital marketing and growing a business, look through the archives and see if your questions have been answered. If not, apply for a coaching call and get some personalized advice.
If you want to succeed at social media marketing, you’ll need to develop a strategy. This weekly show is focused totally around social media, and it has everything you’ll need to learn the real science behind digital marketing on these platforms.
This podcast is designed for everyone, from brand new startup businesses to well-established brands, offering all there is to know about social media marketing and branding. Every episode is only around 12 minutes long too, so it’s a really easy podcast to get into.
Content marketing feels like a relatively new form of digital marketing, but it’s existed in a similar form for a long time. This Old Marketing is a 60-minute podcast dedicated entirely to content marketing.
Every episode features the latest news stories as well as a great example and analysis of content marketing in action. The show runs every other Monday, giving you time to catch up with this slightly longer-form content.
While this podcast is currently on hiatus, there are still a fair few valuable episodes to go through. In Call to Action you’ll learn all about the artform that is digital marketing, with a strong focus on innovation and learning from other expert marketers. At around 30 minutes per episode with a lot of variation it may be harder to set aside time for this podcast, but it’s definitely worth a listen.
As its name implies, Marketing Over Coffee is designed to be just the right length: long enough to get the point well across but short enough to finish over coffee. The long-running podcast has been going strong since 2007, and covers all sorts of digital marketing and SEO techniques. Interviews are a key part of the show, so you know all these techniques are backed up with experience.
There’s also the MOC awards, which are handed out to some of the most innovative marketers and brands across the web. It’s a good idea to keep an eye on these and draw your own marketing inspiration from the trends the winners have set.
If you love listening to interviews from some of the most successful entrepreneurs in the world, this podcast was made for you. Every episode features a new guest speaking about how they made it in the competitive world or business, and they range from super well-known businessmen and women, to entrepreneurs who don’t have much of an online presence but worked their way up in the world regardless.
With 40 minutes of info-packed content per episode, and nearly 300 of them to look back on, there’s plenty of material here. Look through the archives and see if you can find your favorite company.
Online advertising, digital marketing, social media — you’ll find a little bit of everything here. This podcast is all about growing your website traffic, especially through social media advertising. These episodes are longer, sometimes over 40 minutes, so they’re great to listen to while you’re multitasking at work or home.
One nifty extra feature: Most episodes feature several very helpful resources and websites that can help your marketing efforts a ton. You can find those linked right in the summary, so you’ll walk away from every episode with a new tool or some useful reading material.
Passive income takes hard work to get running, but once it’s set up, provides you with a constant stream of money. For freelancers and entrepreneurs, especially those setting out to make their online jobs full time endeavors, it’s all but necessary.
Smart Passive Income was made for those bloggers and startup businesses that need a little help getting started. They’ll teach you how to set up your website and grow your traffic, along with getting that side income through passive income tactics like affiliate marketing. Frequent interviews with business leaders and bestselling authors round out the program.
Episodes lengths are pretty variable, so don’t expect to be able to tune in on a brief 30-minute lunch break, but they run on time every Wednesday. There are already 400 episodes.
Digital marketing isn’t exactly an easy field to get into. There’s a lot of nuances that can be difficult to pick up on, and it’s an ever evolving field that’s constantly taking on new strategies. Marketing Made Easy was created to solve those problems.
Its target audience is any brand new agencies, entrepreneurs, or marketers who want to learn the ins and outs of the field, which means it’s a great podcast for beginners. You’ll learn how to build an email list, grow on social media, and create a webinar or online course to pass your newfound knowledge onto your own subscribers.
Small businesses and entrepreneurs will like this one. Duct Tape Marketing focuses on work-life balance, tips tailored to smaller companies, and how to make a marketing plan when you don’t have millions of dollars in resources.
Thanks to these interviews with experts in the digital marketing field, there are over 100 free episodes of ingenious tips. Every small business or one-man operation should tune in.
Up Your Marketing Game
When you want to expand your knowledge in any field, podcasts are often overlooked as a source of information. But they offer one of the best ways of staying up to date with leaders in the industry and learning new skills.
If you liked some of our podcasts above, checkout 17 Essential Podcasts for the Creative Entrepreneur by our friends at We Edit Podcasts. Another great read is Best 13 Digital Marketing Podcasts that you should subscribe to. If you have a great digital marketing podcasts that needs to be added to our posts, please send us a message and we’ll be happy to consider adding it
It’s always good to have at least one podcast to listen to. Pick a few that appeal to you and start listening in your free time. You’d be surprised how much you can learn.