What to Consider When Creating a Rebranding Strategy

What to Consider When Creating a Rebranding Strategy

Your brand is your business’ identity. A well-crafted brand is often the dividing line between a company that’s successful and one that completely flops. So if you feel like it’s not doing its job lately, it might be time for a fresh update. Rebranding is sometimes...
Things To Consider When You’re Rebranding

Things To Consider When You’re Rebranding

Let’s face it, times change. Every year, month, day, hour, and second, new and exciting things are happening. New innovations are made, new products come out, and people form new ideas that change the way individuals and businesses think. After many years in business,...
Four companies in D.C. that recently rebranded

Four companies in D.C. that recently rebranded

In the world of marketing, one of the scariest and simultaneously exciting actions a company can take is to rebrand. Rebranding is a big overarching term that can mean a lot of different things, but the basic definition is to change the image of a corporation or...