Water + Light Co.

This online store sets customers up with house plants fit for anything from a child’s bedroom to a polished work from home den. Buying home decor plants has never been so easy.

Project Goals

Water + Light was looking to build an online store that is both functional and aesthetically pleasing on a variety of devices. That said, a clean and responsive design was an absolute necessity. Being an online store, a seamless customer experience was required to be incorporated into the new site. For marketing purposes, they were requesting access to a blogging platform that allowed for easy publishing and topic clustering to advertise company news and incoming products.

Scope of Services

DC Dev Shop set Water + Light up with a Shopify store, providing access to sales and marketing channels on the Pinterest, Facebook and Instagram platforms in addition to their website. DC Dev Shop worked with the various platforms’ to establish advertising accounts. On top of allowing products to be sold on their website, Shopify was selected to provide email marketing and lead nurturing functionality, as well as blogging tools to satisfy Water + Light’s SEO itch.

Water + Light was looking to start up a new website that allowed for online sales to anywhere in the United States. Through Shopify, DC Dev Shop was able to provide all of the tools they needed to get up and running.

DC Dev Shop is stoked that the new website began performing well right out of the gate! eCommerce is one of the latest service offerings we’ve rolled out to customers. We look forward to building a stronger relationship with Water + Light as time goes on through their WordPress Care Plan and Inbound Plan.

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