#FitDC3 | DC Parks and Recreation

The #FitDC campaign by DC Parks and Recreation, in partnership with Aetna, is a movement to keep the District’s citizens mentally and physically fit. The campaign was rebranded this year as #FitDC3.

Project Goals

DC Parks and Recreation (DCDPR) was looking to build a new website for their #FitDC3 campaign rebranding. They were in need of enhanced SEO services and a more sophisticated sitemap to house all of their content and resources. DC Dev Shop was to work hand-in-hand with the Director of Communications in building out the wireframes and graphic elements to ensure the campaign’s seamless transition to the new website.

Scope of Services

DC Dev Shop planned out a new navigation to build a more organized site structure with child pages under the same domain name, unlike the campaign’s single-page website predecessor. The campaign’s rebranding was to align with a site redesign that is clean, modern, responsive and accessible for the entire population of Washington, DC. Content coming in from partners was to be edited for search engine optimization and general readability. The site, now hosted on WordPress, was integrated with Splash to allow DCDPR to keep using their preferred CRM and marketing platform. Ongoing SEO support continues post launch.
FitDC3 - DC Parks and Recreation
FitDC3 - DC Parks and Recreation
FitDC3 - DC Parks and Recreation

DC Parks and Recreation needed a new website for their recently rebranded #FitDC3 campaign. DC Dev Shop hooked them up with the WordPress platform, helping to boost their general public outreach through SEO fundamentals.


DC Dev Shop is excited to have had a hand in this project. We always enjoy the opportunity to help improve the way of life for our city’s citizens. Be sure to check out the new site and sign up for content updates as they come! If you’re a business looking to get involved, reach out about how to provide support as a partner!

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We are the leading  WordPress development and HubSpot Inbound Consulting agency in the D.C. area, working with brands to attract and retain clients by leveraging web technologies and inbound marketing methodologies.

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