Insights & Blog

How to Create Landing Pages That Convert

How to Create Landing Pages That Convert

At the core of every successful marketing campaign is a well-made landing page that converts. A standalone web page, its sole goal is capturing leads and guiding them toward your offer. When you click on an advertisement, a link in an email, or a promotional link on social media, you’ll find yourself on a landing page. Quite often you’ll see marketing efforts that are enticing and cleverly crafted, only to fall short once users click on the link. It’s common for an advertising link to go right to the homepage, which can...

How to Turn Your Website Into a Lead Generation Machine

How to Turn Your Website Into a Lead Generation Machine

Regardless of if a company’s online presence is just an early concept getting ready for launch or already well established, every business has asked the question: How can we make a lead generation website? Too many startups throw together a static site and leave it, hoping the customers will just magically pour in. But converting visitors into leads takes work, and a pretty site with nothing of value on it isn’t good enough to secure meaningful attention from potential clients. Further, while advertising and social media...