Insights & Blog

Create a Lead Generating Website for Your Business

Create a Lead Generating Website for Your Business

Your website is the primary source of lead generation -- the process of converting interested consumers into buyers -- but too many businesses have no idea how to create a lead-generating website. You want to design a site that interests potential buyers and convinces them to convert. With a little attention to web design and these tips, you’ll be drawing in the leads. Define Your Lead and Target Audience You can’t create a lead-generating website if you’re not even sure who you’re targeting or what kind of leads you want...

Planning a Social Media Marketing Strategy

Planning a Social Media Marketing Strategy

Creating a social media marketing strategy can be an overwhelming task when aiming to align and measure alongside inbound marketing efforts. It’s a relatively new type of marketing that most people haven’t fully mastered yet. Despite this, there are thousands of in-depth resources to pore over. Not sure where to begin? This quick five-step tutorial will guide you in making a plan, creating content, and finding the tools that will get your new social media page off the ground. Make a Plan Plunging into social media without...