Insights & Blog

What to Consider When Creating a Rebranding Strategy

What to Consider When Creating a Rebranding Strategy

Your brand is your business’ identity. A well-crafted brand is often the dividing line between a company that’s successful and one that completely flops. So if you feel like it’s not doing its job lately, it might be time for a fresh update. Rebranding is sometimes the consequence of two companies merging, but more often it’s a necessary change for businesses that are beginning to stagnate or have evolved so much that the branding no longer reflects the company. It can involve anything from a small logo change to an entire...

How to Choose a Web Design Agency

How to Choose a Web Design Agency

Looking for a web design agency to build you a site that’s beautiful, functional, and on-brand? It can be a daunting task, narrowing down the thousands of companies out there. How can you pick out the best from so many skilled prospects? It may be impossible to choose the “best” web design agency, but there are ways to make the process easier, and aspects you’ll want to look out for that mark a company as professional. Choose one that works well with you, and you’ll come out with an expertly-made website that’s sure to...