Insights & Blog

How to Create a Great Email Marketing Campaign Strategy

How to Create a Great Email Marketing Campaign Strategy

Email marketing is your chance to be human and helpful and develop long-lasting relationships with your contacts. Email marketing is now, more than ever, rooted in your organizations inbound marketing strategy. By focusing on data and segmentation, we can fuel our inbound strategy with email that syncs to your CRM and website pages. In this article, we will learn to create relationships, how to maintain them overtime, and why email marketing is an important part of your organizations inbound marketing strategy....

Create a Lead Generating Website for Your Business

Create a Lead Generating Website for Your Business

Your website is the primary source of lead generation -- the process of converting interested consumers into buyers -- but too many businesses have no idea how to create a lead-generating website. You want to design a site that interests potential buyers and convinces them to convert. With a little attention to web design and these tips, you’ll be drawing in the leads. Define Your Lead and Target Audience You can’t create a lead-generating website if you’re not even sure who you’re targeting or what kind of leads you want...